Diversifying Public Film Funding Policies in Latin America

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Abstract

State funding is arguably the most essential component in fostering a film industry in Latin America. This chapter examines the histories of various film institutes throughout the region to understand how these state-run funding bodies have diversified their roles and policy mechanisms throughout the region in order to help sustain national film industries. The state has been fundamental in enforcing laws to help foster national film industry growth through film institute programmes, support to the private sector via legislation and funding to film schools. Moreover, more recently, it has boosted its assistance in marketing and branding national cinema, along with its commitment to foster transnational exchange with the Ibero-American film finance fund, Programa Ibermedia. Methodologically, the research takes a historical and comparative approach to various state funding mechanisms, with an emphasis on the most established industries, Argentina, Brazil and Mexico. I argue that neoliberalism, or the shift from a state-funded system to a privately owned market economy, is not solely an economic policy but also a cultural one. As Latin American public film policies have turned neoliberalist, they have taken on branding and marketing policies as dominant ideology.

Keywords

Branding Cinema do Brasil CinemaChile Cinema Novo Co-productions FIDICINE EFICINE Embrafilme Film institutes Film funding in Latin America FOPROCINE Ibero-American Cinematic Production IMCINE INCAA Latin America Latin American film industries Marketing National cinema National film branding National film industries Neoliberal economic policy Argentina; New Cinema Law Programa Ibermedia Screen quota State support for film production Transnational cinema 
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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.University of KansasLawrenceUSA

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