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Designing Luxury Brands

  • Diana Derval
Chapter
Part of the Management for Professionals book series (MANAGPROF)

Abstract

In this chapter, inspired by the Swarovski and Louboutin cases, we analyze the role of shiny in luxury and in the mate selection process, and unveil the magnetic sense. We learn how to design unique and appealing luxury items using the Brands codes.

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Diana Derval
    • 1
  1. 1.DervalResearchAmsterdamThe Netherlands

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