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Planning and Implementing Pop-up Activities: Pre Pop-up Stage

  • Gary Warnaby
  • Charlotte Shi
Chapter
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Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Abstract

This chapter outlines the decision areas in the pre pop-up stage, which comprise a range of interconnected broad decision areas involved in developing the retail strategy mix of the specific pop-up activity, including Timing, Location, Store Atmospherics, Operating Practicalities and Marketing Communications.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Gary Warnaby
    • 1
  • Charlotte Shi
    • 2
  1. 1.Institute of Place ManagementManchester Metropolitan UniversityManchesterUK
  2. 2.School of Art and DesignNottingham Trent UniversityNottinghamUK

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