Introducing a Framework for Planning and Implementing Pop-up Activities

  • Gary Warnaby
  • Charlotte Shi
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)


This chapter introduces a conceptual framework for the planning and implementation of pop-up activities. Drawing on existing literature on experience, the conceptual framework is structured in processual terms, comprising four stages—Strategic Objectives, Pre-Pop-up, Pop-up Expereince and Post Pop-up. The framework considers these stages from two parallel perspectives—the Brand Perspective and the Consumer Perspective.


Branding Perspective Abstract Conceptual Framework Warnaby Brand Representatives Interior Design Elements 
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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Gary Warnaby
    • 1
  • Charlotte Shi
    • 2
  1. 1.Institute of Place ManagementManchester Metropolitan UniversityManchesterUK
  2. 2.School of Art and DesignNottingham Trent UniversityNottinghamUK

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