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Introducing a Framework for Planning and Implementing Pop-up Activities

  • Gary Warnaby
  • Charlotte Shi
Chapter
  • 1.2k Downloads
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Abstract

This chapter introduces a conceptual framework for the planning and implementation of pop-up activities. Drawing on existing literature on experience, the conceptual framework is structured in processual terms, comprising four stages—Strategic Objectives, Pre-Pop-up, Pop-up Expereince and Post Pop-up. The framework considers these stages from two parallel perspectives—the Brand Perspective and the Consumer Perspective.

Keywords

Branding Perspective Abstract Conceptual Framework Warnaby Brand Representatives Interior Design Elements 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Gary Warnaby
    • 1
  • Charlotte Shi
    • 2
  1. 1.Institute of Place ManagementManchester Metropolitan UniversityManchesterUK
  2. 2.School of Art and DesignNottingham Trent UniversityNottinghamUK

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