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Classifying Pop-up Activities

  • Gary Warnaby
  • Charlotte Shi
Chapter
  • 1.2k Downloads
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Abstract

The inherent flexibility of the concept means that pop-up retailing can take a variety of forms. This chapter reviews existing classificatory schemas from the academic literature, outlining the different forms that pop-up activities can take. These schemas are discussed by focusing on two key dimensions: location and function. The chapter concludes by introducing a new classificatory schema of pop-up activities, populated by exemplars of specific pop-up activities in each part of the schema.

Keywords

Inherent Flexibility Warnaby Established Brand Pomodoro Coors Light 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Gary Warnaby
    • 1
  • Charlotte Shi
    • 2
  1. 1.Institute of Place ManagementManchester Metropolitan UniversityManchesterUK
  2. 2.School of Art and DesignNottingham Trent UniversityNottinghamUK

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