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A Comprehensive Framework for Planning and Implementing Pop-up Activities

  • Gary Warnaby
  • Charlotte Shi
Chapter
  • 1.2k Downloads
Part of the SpringerBriefs in Business book series (BRIEFSBUSINESS)

Abstract

Chapters  6 9 introduced the various stages of the process of planning and implementing pop-up activities—Strategic Objectives, Pre Pop-up, the Pop-up Experience, and Post Pop-up—highlighting the decision areas and actions relevant to each particular stage. This chapter revisits the outline framework presented in Fig.  5.1 and incorporates more detail relating to the decision areas and actions in each stage, as outlined in previous chapters, to produce a more comprehensive diagrammatic representation of this process.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Gary Warnaby
    • 1
  • Charlotte Shi
    • 2
  1. 1.Institute of Place ManagementManchester Metropolitan UniversityManchesterUK
  2. 2.School of Art and DesignNottingham Trent UniversityNottinghamUK

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