Interactive technologies provide the tools to empower audiences to participate in new interactive storytelling experiences applied to tourism. We envisage studying how transmedia entertainment-education experiences can expose tourists towards local pressing issues and social good while providing them with a rich entertaining and educating experience. We describe the research approach that leads to design and implementation of a bespoke transmedia entertainment education experience, composed by two interconnected components: an online participatory portal (“Há-Vita”) and a mobile context-aware story (Fragments of Laura). The experience was designed to encourage visitors to learn about Madeira’s rich natural heritage and develop knowledge and awareness about its history and biodiversity.
Keywords
- Transmedia storytelling
- Entertainment education
- Mobile technologies
- Tourism experience
- Research through design