Services Offshoring: A Microfoundations Perspective

  • Ilias Gerogiannis
  • Angelika Zimmermann
  • Alex Wilson
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 306)


The objective of this paper is to shed light on the link between services offshoring strategy and its outcomes for the firm by developing a theoretical framework for examining the role of employee motivation in the implementation of services offshoring strategy. Our framework is built on two conceptual foundations: the Microfoundations view of strategy and Goal Framing theory. We analyze services offshoring in terms of (a) the attributes and (b) the outcomes of firm level offshoring strategies, and (c) the micro-level processes that are essential for realizing the outcomes. As part of these micro-level processes, we focus particularly on employee motivation for services offshoring strategy implementation. We argue that our framework should constitute the basis of future empirical research in services offshoring, as it aims to contribute a greater theoretical understanding and practical recommendations for the refinement of services offshoring strategies.


Services offshoring Microfoundations Employee motivation Goal framing theory 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Ilias Gerogiannis
    • 1
  • Angelika Zimmermann
    • 1
  • Alex Wilson
    • 1
  1. 1.School of Business and EconomicsLoughborough UniversityLoughboroughUK

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