This chapter will explore how personality influences our online commenting behaviours. Drawing on the Big Five Inventory, it will outline the particular characters that operate in the online space, their motivations for participation and their propensity for making particular types of comments. Understanding the role of personality in commenting behaviour also sheds light on some of the specific measures the institutions that control commenting platforms can take to mitigate “anti-social” commenting behaviour through specific moderation policies and modifications to user interfaces.
- Big Five Inventory (BFI)
- Five Factor Model
- User interfaces
- Moderation policies
- Online participation
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Barnes, R. (2018). A Neurotic Extravert with a Pinch of Conscientiousness? How Personality Informs Commenting Behaviours. In: Uncovering Online Commenting Culture. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-70235-3_4
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