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Effects of Search Tactic on Affective Transition While Using Google: A Quasi-Experimental Study of Undergraduate Students

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Book cover Digital Libraries: Data, Information, and Knowledge for Digital Lives (ICADL 2017)

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Abstract

As emotion plays an essential role during the search process, this study explores the effect of search tactics on emotional transition. Thirty-eight Thai undergraduate students from two large public universities in Bangkok were asked to perform three search tasks using Google. Participants were asked to think aloud while performing the tasks. Semi-structure interviews and direct observation were applied to observe participants’ search tactics, based on Smith’s Internet Search Tactics model. Using a multilevel hierarchical logistic regression, the results show that Evaluation tactics are positively associated with emotional transition, while File Structure tactics, search success, and task difficulty are negatively associated with emotional transition during search.

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Acknowledgement

This study is supported by the M.L. Joy Nunthiwatcharin grant and the 90th Anniversary of Chulalongkorn University fund (Ratchadaphiseksomphot Endowment fund). The authors would like to thank Pimrumpai Premsmit, Somsak Sriborisutsakul, and Manika Wissessathorn for their valuable comments and suggestions. In addition, we would like to express our gratitude to Nuttirudee Charoenruk for her guidance on statistical analysis and Jennifer Goodman for editorial assistance.

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Authors and Affiliations

  1. Behavioral Research Informatics Research Unit, Department of Library Science, Faculty of Arts, Chulalongkorn University, Bangkok, Thailand

    Songphan Choemprayong

  2. Department of Psychology, Library Science, and Geography, Faculty of Liberal Arts, Thammasat University, Bangkok, Thailand

    Thanaphorn Atikij

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  1. Songphan Choemprayong
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  2. Thanaphorn Atikij
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Correspondence to Songphan Choemprayong .

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Editors and Affiliations

  1. Chulalongkorn University, Bangkok, Thailand

    Songphan Choemprayong

  2. University of Lugano, Lugano, Switzerland

    Fabio Crestani

  3. Waikato University, Hamilton, New Zealand

    Sally Jo Cunningham

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Choemprayong, S., Atikij, T. (2017). Effects of Search Tactic on Affective Transition While Using Google: A Quasi-Experimental Study of Undergraduate Students. In: Choemprayong, S., Crestani, F., Cunningham, S. (eds) Digital Libraries: Data, Information, and Knowledge for Digital Lives. ICADL 2017. Lecture Notes in Computer Science(), vol 10647. Springer, Cham. https://doi.org/10.1007/978-3-319-70232-2_24

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  • DOI: https://doi.org/10.1007/978-3-319-70232-2_24

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-70231-5

  • Online ISBN: 978-3-319-70232-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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