Selected Aspects of Managerial Success Perception: The Case of Polish Born Globals

Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)

Abstract

The main goal of this paper is to analyze the influence of three groups of factors on managerial success perception in Polish small- and medium-sized international new ventures (Born Globals). We considered the following explanatory variables: (1) international entrepreneurial orientation, (2) the perceived level of excellence in the use of marketing mix tools, and (3) sector-specific determinants (i.e., industry type). Financial situation and the success relative to competitors have been considered as the measures of success perception. The results indicate that the substantial majority of interviewed managers of Polish Born Globals considered their firms to be successful. The first hypothesis concerning the positive relationship of international entrepreneurial orientation and the perception of success was confirmed in the case of internationally experienced and capable top management but disconfirmed as far as orientation on domestic market or international markets was concerned. The second hypothesis related to marketing mix tools was confirmed with the exception of innovativeness: innovative firms evaluated their success in less favorable terms compared to the innovative ones. The third hypothesis was confirmed in the sense that there were significant differences between industries concerning the success perceptions and their considering improved explanation of success based on the first two groups of variables.

References

  1. Altshuler, L., & Tarnovskaya, V. V. (2010). Branding capability of technology born globals. Journal of Brand Management, 18(3), 212–227.CrossRefGoogle Scholar
  2. Baranowska-Prokop, E., & Sikora, T. (2014). Relationship between competitive strategies and the success perception of Polish born globals. International Journal of Management and Economics, 43, 94–113.Google Scholar
  3. Cannone, G., & Ughetto, E. (2015). Internationalization flows of high-tech start-ups: A gravity model. European Business Review, 27(1), 60–79.CrossRefGoogle Scholar
  4. Cieślik J. (2010). Internacjonalizacja polskich przedsiębiorstw. Aktualne tendencje – implikacje dla polityki gospodarczej. Nauka dla Praktyki i Polityki Gospodarczej 1.Google Scholar
  5. Danik, L., & Kowalik, I. (2013). The studies on born global companies – A review of research methods. Journal of Economics & Management, 13, 9–26.Google Scholar
  6. Danik, L., & Kowalik, I. (2015). Success factors and development barriers perceived by the Polish born global companies. Empirical study results. Journal of East European Management Studies, 20(3), 360–390.CrossRefGoogle Scholar
  7. Duliniec, E. (2013). Ujęcia teoretyczne wczesnej i szybkiej internacjonalizacji przedsiębiorstw. Gospodarka Narodowa, 1–2, 31–51.Google Scholar
  8. Fletcher, D. (2000). Learning to think global and act local: Experiences from the small business sector. Education+Training, 42(4/5), 211–219.Google Scholar
  9. Gabrielsson, M. (2005). Branding strategies of born globals. Journal of International Entrepreneurship, 3(3), 199–222.CrossRefGoogle Scholar
  10. Gorynia M (2007) Strategie zagranicznej ekspansji przedsiębiorstw. PWE, Warszawa.Google Scholar
  11. Knight, G., & Cavusgil, S. T. (2004). Innovation, organizational capabilities and born global firm. Journal of International Business Studies, 35(2), 15–35.CrossRefGoogle Scholar
  12. Kowalik, I., & Baranowska-Prokop, E. (2013). Determinanty powstawania i motywy ekspansji polskich przedsiębiorstw wcześnie umiędzynarodowionych. Gospodarka Narodowa, 4, 41–64.Google Scholar
  13. Luostarinen, R., & Gabrielsson, M. (2006). Globalization and global marketing strategies of born globals in SMOPECs. Thunderbird International Business Review, 48(6), 773–801.CrossRefGoogle Scholar
  14. McDougall, P. P., Oviatt, B. M., & Shrader, R. C. (2003). A comparison of international and domestic new ventures. Journal of International Entrepreneurship, 1(1), 59–82.CrossRefGoogle Scholar
  15. Przybylska, K. (2010). Born Global – nowa generacja małych polskich przedsiębiorstw. Gospodarka Narodowa, 7-8, 63–83.Google Scholar
  16. Rennie, M. W. (1993). Global competitiveness: Born global. McKinsey Quarterly, 4, 45–52.Google Scholar
  17. Sleuwaegen, L., & Onkelinx, J. (2010). Internationalization strategy and performance of small and medium size enterprises. NBB Working Paper, 197, 1–45.Google Scholar

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Institute of International Management and Marketing, Warsaw School of EconomicsWarsawPoland

Personalised recommendations