Student Engagement Value (SEV): Adapting Customer Lifetime Value (CLV) for a Learning Environment
As a metric, Customer Lifetime Value (CLV) is important in business environments in order to prioritize customer value to the organization so that effort and resources can be effectively utilized based on the profitability of each customer. In an academic setting there is an equal interest to classify students based on their engagement, so that high performing students, weak performers who may likely be dropouts and the rest of the students in the spectrum can be clearly identified. In this paper we present a factor model for translating the CLV into a learning oriented Student Engagement Value (SEV), which defines an indicator of engagement. To analyze its utility we applied the SEV at the Open University of Catalonia, by setting an initial set of variables to calculate the SEV and calculate their values in a real context. The information provided for the SEV allows to perform personalized and relevant feedback and assistance to students.
KeywordsStudent engagement Customer lifetime value Virtual learning environments
This work was funded by the SmartLEARN and the Spanish Government through the project: TIN2013-45303-P “ICT-FLAG: Enhancing ICT education through Formative assessment, Learning Analytics and Gamification and a doctoral grant from the Open University of Catalonia”.
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