Complete Semantics to Empower Touristic Service Providers

Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10574)


The tourism industry has a significant impact on the world’s economy, contributes 10.2% of the world’s gross domestic product in 2016. It becomes a very competitive industry, where having a strong online presence is an essential aspect for business success. To achieve this goal, the proper usage of latest Web technologies, particularly annotations is crucial. In this paper, we present our effort to improve the online visibility of touristic service providers in the region of Tyrol, Austria, by creating and deploying a substantial amount of semantic annotations according to, a widely used vocabulary for structured data on the Web. We started our work from Tourismusverband (TVB) Mayrhofen-Hippach and all touristic service providers in the Mayrhofen-Hippach region and applied the same approach to other TVBs and regions, as well as other use cases. The rationale for doing this is straightforward. Having annotations enables search engines to understand the content better, and provide better results for end users, as well as enables various intelligent applications to utilize them. As a direct consequence, the region of Tyrol and its touristic service increase their online visibility and decrease the dependency on intermediaries, i.e. Online Travel Agency (OTA).


Semantic annotations Touristic service providers 



This work was partially supported by the EU project EUTravel. We would like to thank Daniel Ackstaller, Daniel Eppacher, Christian Esswein, Omar Holzknecht, Philipp Kratzer, Jonas Stock, Johannes Strickner, Simon Targa, Sahin Ucar, Hannes Vieider, and Jakob Winder for their fruitful discussions and input.


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Semantic Technology Institute (STI) InnsbruckUniversity of InnsbruckInnsbruckAustria

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