“Organizations that don’t know what information they have, or need, are unable to leverage information as an asset.” Metadata ensures data is visible, trusted, and usable. Metadata also facilitates data sharing. One might ask: Is data “shared” if it’s exchanged or published without the necessary metadata to understand it? Data should be shared. This is a recognized data management principle. After all, the value of data is limited when it remains in isolated pockets built to meet local needs. Shared, integrated data results in consistent and improved decisions and customer service. There is general agreement that data is only “shared” if the metadata necessary to understand and use it effectively is also provided. This has implications for the importance of metadata management programs and also for data governance and for “open” datasets published by the government.