A Journey to Real-World Decision Problems
The principal aim of return on investment (ROI) analysis is to support decisions as it provides a decision maker with explicit data about the costs and consequences of alternative courses of action. Three questions dominate a decision maker’s dilemma: do I invest, do I invest more, do I disinvest? These questions are not necessarily mutually exclusive. Real-world decisions are complex to make and therefore the decision problems must be defined appropriately. This chapter shows how the PICO (population, intervention, comparator and outcomes) framework can be helpful in framing the decision problem at hand.
KeywordsDecision making Return on investment ROI PICO
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