Green Logistics Competency: A Resource Hierarchy View of Supply Chain Sustainability

  • Frank G. AdamsEmail author
  • Colin B. Gabler
  • V. Myles Landers
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)


Environmental supply chain sustainability has become a critical focus for firms, yet both scholars and practitioners seem to struggle with alignment between logistics service requirements and environmental concerns. This conceptual research examines the problem as an issue in properly leveraging the cultural antecedents of both supply chain and sustainability capabilities. A synthesis of the known literature proposes that a market orientation-driven resource hierarchy view model of relationships between supply chain and environmental orientations may provide a means by which firms can increase both environmental sustainability and performance outcomes.


Environmental orientation Logistics service quality Market orientation Supply chain orientation Strategy development Sustainable supply chains 


  1. Achrol, R. S., & Kotler, P. (2014). The service dominant logic for marketing: A critique. In S. Vargo & R. Lusch (Eds.), The service dominant logic of marketing: Dialogue, debate, and directions (pp. 128–138). London/New York: Routledge.Google Scholar
  2. Adams, F. G., Richey, R. G., Autry, C. W., Morgan, T. R., & Gabler, C. B. (2014). Supply chain collaboration, integration, and relational technology: How complex operant resources increase performance outcomes. Journal of Business Logistics, 35, 299–317.CrossRefGoogle Scholar
  3. Banerjee, S. B. (2002). Corporate environmentalism: The construct and its measurement. Journal of Business Research, 55, 177–191.CrossRefGoogle Scholar
  4. Banerjee, S. B., Iyer, E. S., & Kashyap, R. K. (2003). Corporate environmentalism: Antecedents and influence of industry type. Journal of Marketing, 67, 106–122.CrossRefGoogle Scholar
  5. Barney, J. (1986). Organizational culture: Can it be a source of sustained competitive advantage? Academy of Management Review, 11, 656–665.CrossRefGoogle Scholar
  6. Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120.CrossRefGoogle Scholar
  7. Bienstock, C. C., Mentzer, J. T., & Bird, M. M. (1997). Measuring physical distribution service quality. Journal of the Academy of Marketing Science, 25, 31–44.CrossRefGoogle Scholar
  8. Bowersox, D. J. (1969). Physical distribution development, current status, and potential. Journal of Marketing, 33, 63–70.CrossRefGoogle Scholar
  9. Brockhaus, S., Kersten, W., & Knemeyer, A. M. (2013). Where do we go from here? Progressing sustainability implementation efforts across supply chains. Journal of Business Logistics, 34, 167–182.CrossRefGoogle Scholar
  10. Cao, M., & Zhang, Q. (2011). Supply chain collaboration: Impact on collaborative advantage and firm performance. Journal of Operations Management, 29, 163–180.CrossRefGoogle Scholar
  11. Chan, R. Y. K., He, H., Chan, H. K., & Wang, W. Y. C. (2012). Environmental orientation and corporate performance: The mediation mechanism of green supply chain management and moderating effect of competitive intensity. Industrial Marketing Management, 41, 621–630.CrossRefGoogle Scholar
  12. Christopher, M. (2005). Logistics and supply chain management: Creating value adding networks (3rd ed.). London: Prentice Hall.Google Scholar
  13. Closs, D. J., Speier, C., & Meacham, N. (2011). Sustainability to support end-to-end value chains: The role of supply chain management. Journal of the Academy of Marketing Science, 39, 101–116.CrossRefGoogle Scholar
  14. Constantin, J. A., & Lusch, R. F. (1994). Understanding resource management. Oxford: The Planning Forum.Google Scholar
  15. Cooper, M. C., Lambert, D. M., & Pagh, J. D. (1997). Supply chain management: More than a new name for logistics. The International Journal of Logistics Management, 8, 1–14.CrossRefGoogle Scholar
  16. Day, G. (1994). The capabilities of market-driven organizations. Journal of Marketing, 58, 37–52.CrossRefGoogle Scholar
  17. Defee, C. C., & Stank, T. P. (2005). Applying the strategy-structure-performance paradigm to the supply chain environment. International Journal of Logistics Management, 16, 28–50.CrossRefGoogle Scholar
  18. Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54, 64–87.CrossRefGoogle Scholar
  19. Flint, D. J., Larrson, E., Gammelgaard, B., & Mentzer, J. T. (2005). Logistics innovation: A customer value oriented social process. Journal of Business Logistics, 26, 113–147.CrossRefGoogle Scholar
  20. Gabler, C. B., Butler, T. D., & Adams, F. G. (2013). The environmental belief-behavior gap: Exploring barriers to green consumerism. Journal of Customer Behavior, 12, 159–176.CrossRefGoogle Scholar
  21. Ginsberg, J., & Bloom, P. (2004). Choosing the right green marketing strategy. Sloan Management Review, 46, 79–84.Google Scholar
  22. Golicic, S. L., & Smith, C. D. (2013). A meta-analysis of environmentally sustainable supply chain management practices and firm performance. Journal of Supply Chain Management, 49, 78–95.CrossRefGoogle Scholar
  23. Hult, G. T. M., Ketchen, D. J., Adams, G. L., & Mena, J. A. (2008). Supply chain orientation and balanced scorecard performance. Journal of Managerial Issues, 20, 526–544.Google Scholar
  24. Hunt, S. D., & Morgan, R. M. (1995). The comparative advantage theory of competition. Journal of Marketing, 59, 1–15.CrossRefGoogle Scholar
  25. Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54, 1–18.CrossRefGoogle Scholar
  26. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative. Journal of Marketing, 75, 132–135.CrossRefGoogle Scholar
  27. Lee, S. (2008). Drivers for the participation of small and medium-sized suppliers in green supply chain initiatives. Supply Chain Management: An International Journal, 13, 185–198.CrossRefGoogle Scholar
  28. Madhavaram, S., & Hunt, S. D. (2008). The service-dominant logic and a hierarchy of operant resources: Developing masterful operant resources and implications for marketing strategy. Journal of the Academy of Marketing Science, 36, 67–82.CrossRefGoogle Scholar
  29. McCarthy, I. P., Lawrence, T. B., Wixted, B., & Gordon, B. R. (2010). A multidimensional conceptualization of environmental velocity. Academy of Management Review, 35, 604–626.CrossRefGoogle Scholar
  30. Mentzer, J. T., DeWitt, W., Keebler, J. S., Min, S., Nix, N. W., Smith, C. D., & Zacharia, Z. G. (2001a). Defining supply chain management. Journal of Business Logistics, 22, 1–25.CrossRefGoogle Scholar
  31. Mentzer, J. T., Flint, D. J., & Hult, G. T. M. (2001b). Logistics service quality as a segment-customized process. Journal of Marketing, 65, 82–104.CrossRefGoogle Scholar
  32. Min, S., Mentzer, J. T., & Ladd, R. T. (2007). A market orientation in supply chain management. Journal of the Academy of Marketing Science, 35, 507–522.CrossRefGoogle Scholar
  33. Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54, 20–35.CrossRefGoogle Scholar
  34. Olavarrieta, S., & Ellinger, A. E. (1997). Resource-based theory and strategic logistics research. International Journal of Physical Distribution and Logistics Management, 27, 559–587.CrossRefGoogle Scholar
  35. Ramirez, E. (2013). Consumer-defined sustainably-oriented firms and factors influencing adoption. Journal of the Academy of Marketing Science, 66, 2202–2209.Google Scholar
  36. Richey, R. G., Tokman, M., & Dalela, V. (2010). Examining collaborative supply chain technologies: A study of intensity, relationships and resources. Journal of the Academy of Marketing Science, 38, 71–89.CrossRefGoogle Scholar
  37. Sharma, A. I., Iyer, G. R., Mehrotra, A., & Krishnan, A. (2010). Sustainability and business-to-business marketing: A framework and implications. Industrial Marketing Management, 3, 330–341.CrossRefGoogle Scholar
  38. Signori, P., Flint, D. J., & Golicic, S. (2015). Toward sustainable supply chain orientation (SSCO): Mapping managerial perspectives. International Journal of Physical Distribution and Logistics Management, 4, 536–564.CrossRefGoogle Scholar
  39. Stank, T. P., Keller, S. B., & Daugherty, P. J. (2001). Supply chain collaboration and logistical service performance. Journal of Business Logistics, 22, 29–48.CrossRefGoogle Scholar
  40. Stone, G. W., & Wakefield, K. L. (2000). Eco-orientation: An extension of market orientation in an environmental context. Journal of Marketing Theory and Practice, 8, 21–31.CrossRefGoogle Scholar
  41. Tokman, M., Richey, R. G., Deitz, G. D., & Adams, F. G. (2012). The retailer’s perspective on the link between logistical resources and perceived customer loyalty to manufacturer brands. Journal of Business Logistics, 33, 181–194.CrossRefGoogle Scholar
  42. Touboulic, A., & Walker, H. (2015). Theories in sustainable supply chain management: A structured literature review. International Journal of Physical Distribution and Logistics Management, 5, 16–42.CrossRefGoogle Scholar
  43. Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68, 1–17.CrossRefGoogle Scholar
  44. Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic continuing the evolution. Journal of the Academy of Marketing Science, 36, 1–10.CrossRefGoogle Scholar
  45. Weld, L. D. H. (1916). The marketing of farm products. New York: Macmillan.Google Scholar
  46. Wong, C. Y., Wong, C. W. Y., & Boon-itt, S. (2015). Integrating environmental management into supply chains: A systematic literature review and theoretical framework. International Journal of Physical Distribution and Logistics Management, 45, 43–68.CrossRefGoogle Scholar
  47. Zhao, M., Dröge, C., & Stank, T. P. (2011). The effects of logistics capabilities on firm performance: Customer-focused versus information focused capabilities. Journal of Business Logistics, 22, 91–107.CrossRefGoogle Scholar

Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  • Frank G. Adams
    • 1
    Email author
  • Colin B. Gabler
    • 2
  • V. Myles Landers
    • 3
  1. 1.Mississippi State UniversityStarkvilleUSA
  2. 2.Ohio UniversityAthensUSA
  3. 3.Rochester Institute of TechnologyRochesterUSA

Personalised recommendations