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Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse

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Linguistic Pragmatics of Intercultural Professional and Business Communication

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Abstract

Professional discourse aims to ensure efficient professional interaction within a group of specialists engaged in the same type of professional activity. The language means used in a specific field make up a system that embraces a set of logically connected notions.

The study considers professional language and its characteristics, analyses key attributes of codified and uncodified vocabulary deployed in the language of business negotiation, analyses linguacultural peculiarities of codified and uncodified vocabulary used in various spheres of economy, and explores the characteristic features and functions of borrowed English professional jargon found in the economic discourse.

The chapter focuses on the analysis of professional jargon and its vocabulary, which is built based on a standard language by virtue of metaphorisation, metonymic transfer, conversion, reconsideration of meaning, sound reduction, as well as through assimilation of foreign words and morphemes. The chapter also provides an empirical survey to explore the peculiarities of borrowed English professional jargon circulating in Italian and French economic discourse.

The chapter also considers manipulative intentions actualised in IPBC through non-verbal (tempo, loudness, tone of voice, voice modulation, gestures, posture, facial expression) and verbal (linguistic signs) channels, and describes linguistic manipulation as strategically planned linguistic operation manifested in the speaker’s purposeful action and based on the use of language as a sign system helping shape a message capable of implicitly controlling the recipient’s behaviour.

The authors single out six key strategies of speech manipulation inherent in IPBC, which are the strategy of will manipulation, the strategy of mental state manipulation, the strategy of emotional manipulation, the negative response strategy, the strategy of evasion, and strategy of action stimulation.

Strategies of manipulation typically used in IPBC are analysed in the chapter in order to define a set of tactics commonly used in IPBC to achieve the general goals and realise the specific intentions of the agent of manipulation. These tactics are described in terms of their lingua-pragmatic realisation.

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Authors and Affiliations

  1. Faculty of Economics, Peoples’ Friendship University of Russia, Moscow, Russia

    Elena N. Malyuga & Svetlana N. Orlova

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  1. Elena N. Malyuga
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  2. Svetlana N. Orlova
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Correspondence to Elena N. Malyuga .

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Malyuga, E.N., Orlova, S.N. (2018). Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse. In: Linguistic Pragmatics of Intercultural Professional and Business Communication. Springer, Cham. https://doi.org/10.1007/978-3-319-68744-5_2

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  • DOI: https://doi.org/10.1007/978-3-319-68744-5_2

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  • Print ISBN: 978-3-319-68743-8

  • Online ISBN: 978-3-319-68744-5

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