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With progress towards multilateral trade liberalisation in baulk, the European Union (EU) has been pursuing bilateral trade liberalisation agreements with countries in East Asia under its Global Agenda. Taiwan has scarcely featured in this strategy despite studies showing that both sides would benefit. This is widely assumed to be due to opposition from China, whose trading relations with the EU are booming, in contrast to those between the EU and Taiwan. Although tariffs are low, non-tariff barriers and other market access issues are a disincentive to European companies seeking to do business in Taiwan. Taiwanese policymakers should address these constraints which also act as a brake on the country’s economic progress. A carefully framed bilateral investment agreement with the EU would help them do so.