Strategy (from Greek) is a high-level plan to achieve one or more goals under conditions of uncertainty. In the sense of the ‘art of the general’, which included several subsets of skills including tactics, siege craft, logistics etc., the term came into use in the 6th century in East Roman terminology.
This is a preview of subscription content, access via your institution.
Tax calculation will be finalised at checkout
Purchases are for personal use onlyLearn about institutional subscriptions
Kvint V (2009) The global emerging market: strategic management and economics. Routledge, London
Mintzberg H (1978) Patterns in strategy formation. Manage Sci 24(9):934–948
Mintzberg H (1996) The strategy process: concepts, contexts cases. Prentice Hall, New York
Whittington R (2000) What is Strategy—and does it matter? 2nd edn. Cengage Learning, London
© 2018 The Author(s)
About this chapter
Cite this chapter
Barad, M. (2018). Definitions of Strategies. In: Strategies and Techniques for Quality and Flexibility. SpringerBriefs in Applied Sciences and Technology. Springer, Cham. https://doi.org/10.1007/978-3-319-68400-0_1
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-68399-7
Online ISBN: 978-3-319-68400-0