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A Multicriteria Model Applied to the Choice of a Competitive Strategy for the Printed Newspaper

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Cybernetics Approaches in Intelligent Systems (CoMeSySo 2017)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 661))

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Abstract

As many of it already know, print media and especially newspapers have been experiencing difficult times around the world. Moreover, the growth of the internet and a different way of searching for news, the newspapers printed every year is losing space. The purpose of this article is to show that we can have a great help using the Verbal Decision Analysis for choosing a better strategy for a newspaper printed in times like this where implementing a new strategy can bring incalculable prejudice if it is the wrong strategy.

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Acknowledgement

The author’s thanks to the National Council for Technological and Scientific Development (CNPq) through grants # 304747/2014-9, Edson Queiroz Foundation/University of Fortaleza and FINEP (Funding Agency for Studies and Projects) for all the support provided.

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Authors and Affiliations

  1. Graduate Program in Applied Informatics, University of Fortaleza, Fortaleza, Brazil

    Marcelo Francisco Vasconcelos, Plácido Rogério Pinheiro & Marum Simão Filho

  2. 7 de Setembro College, Fortaleza, Brazil

    Marum Simão Filho

Authors
  1. Marcelo Francisco Vasconcelos
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  2. Plácido Rogério Pinheiro
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  3. Marum Simão Filho
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Corresponding author

Correspondence to Marcelo Francisco Vasconcelos .

Editor information

Editors and Affiliations

  1. Faculty of Applied Informatics, Tomas Bata University in Zlín, Zlín, Czech Republic

    Radek Silhavy

  2. Faculty of Applied Informatics, Tomas Bata University in Zlín, Zlín, Czech Republic

    Petr Silhavy

  3. Faculty of Applied Informatics, Tomas Bata University in Zlín, Zlín, Czech Republic

    Zdenka Prokopova

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Vasconcelos, M.F., Pinheiro, P.R., Filho, M.S. (2018). A Multicriteria Model Applied to the Choice of a Competitive Strategy for the Printed Newspaper. In: Silhavy, R., Silhavy, P., Prokopova, Z. (eds) Cybernetics Approaches in Intelligent Systems. CoMeSySo 2017. Advances in Intelligent Systems and Computing, vol 661. Springer, Cham. https://doi.org/10.1007/978-3-319-67618-0_19

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  • DOI: https://doi.org/10.1007/978-3-319-67618-0_19

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-67617-3

  • Online ISBN: 978-3-319-67618-0

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