Effects of Social Priming on Social Presence with Intelligent Virtual Agents

  • Salam DaherEmail author
  • Kangsoo Kim
  • Myungho Lee
  • Ryan Schubert
  • Gerd Bruder
  • Jeremy Bailenson
  • Greg Welch
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10498)


This paper explores whether witnessing an Intelligent Virtual Agent (IVA) in what appears to be a socially engaging discussion with a Confederate Virtual Agent (CVA) prior to a direct interaction, can prime a person to feel and behave more socially engaged with the IVA in a subsequent interaction. To explore this social priming phenomenon, we conducted an experiment in which participants in a control group had no priming while those in an experimental group were briefly exposed to an engaging social interaction between an IVA and a nearby CVA (i.e. a virtual actor). The participants primed by exposure to the brief CVA-IVA interaction reported being significantly more excited and alert, perceiving the IVA as more responsive, and showed significantly higher measures of Co-Presence, Attentional Allocation, and Message Understanding dimensions of social presence for the IVA, compared to those who were not primed.


Virtual agent Virtual Human Social priming Social presence Co-presence 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Salam Daher
    • 1
    Email author
  • Kangsoo Kim
    • 1
  • Myungho Lee
    • 1
  • Ryan Schubert
    • 2
  • Gerd Bruder
    • 1
  • Jeremy Bailenson
    • 3
  • Greg Welch
    • 1
  1. 1.University of Central FloridaOrlandoUSA
  2. 2.University of North CarolinaChapel HillUSA
  3. 3.Stanford UniversityStanfordUSA

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