External Environment Scanning Using Cognitive Agents

  • Marcin Hernes
  • Anna Chojnacka-Komorowska
  • Kamal Matouk
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10448)

Abstract

Very significant process in business organization is an external environment scanning. It is very important for decision makers to have an understanding of the competitive position of the company. Actual and reliable information is particularly important for corporate executives and helps decision makers make quick decisions in response to competitors’ actions. This knowledge will help in increasing efficiency and effectiveness of company functioning.

The aim of this paper is to develop a method for external environment scanning by using cognitive agents. The research has been performed on the example of hotel industry.

The first part of article presents the state on the art in the field. Next the problem of external environment scanning in hotel industry is presented. The method for environment scanning by using cognitive agent and the research experiment, are presented at the last part of the paper.

Keywords

Environment scanning Cognitive agents Decision making Sentiment analysis 

Notes

Acknowledgement

This research was financially supported by the National Science Center (Decision No. DEC-2013/11/D/HS4/04096).

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Marcin Hernes
    • 1
  • Anna Chojnacka-Komorowska
    • 1
  • Kamal Matouk
    • 1
  1. 1.Wrocław University of EconomicsWrocławPoland

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