Financial inclusion is imperative for the development and growth of any economy which eventually materializes only through financial literacy. Financial literacy is the understanding about financial products/services and individual’s ability and confidence, to make informed choices based on risk and opportunities to improve financial wellbeing. Although the financial literacy movement has gained momentum but still there remains a question about whether financial literacy campaigns and programs really meet the desired outcomes as set. There are evidences that individuals under-save, lack to understand the financial products/services, fail to invest wisely resulting indebtedness. Customers everywhere would benefit from having greater financial knowledge and is relevant for all regardless of wealth and income. The research aims to study the role of media in stimulating financial literacy and in what way effective usage of different channels of media can facilitate in achieving higher financial literacy rate in India.
- Financial Inclusion
- Financial Literacy
- Delivery channels
This is a preview of subscription content, access via your institution.
Aderinoye, R. (2008). Literacy and communication technologies: Distance education strategies for literacy delivery. International Review of Education, 54(5–6), 605–626.
Allen, W. H., & Norberg, K. D. (1959). Research on new educational media: Summary and problems. Audiovisual Communication Review, 7, 83–96.
Bhola, H. S. (2006). Access to education.: A global perspective. In A. Oduaran & H. S. Bhola (Eds.), Widening access to education as social justice: Essays in honour of Michael Omolewa. Hamburg/UIL/Dordrecht: Springer.
Commission of the European Communities. (2007). Brussels: Fin-Focus, 4/2007.
Commission of the European Communities. (2010). Fifth meeting of the expert group on financial education. Internal Market and Services DG, 17. 12. 2010. Brussels.
Haddad, W. D. (2007). ICTs for education: A reference hand book. UNESCO, knowledge entreprise LLC.
Keegan, D. (Ed.). (2000). Theoretical principles of distance education. London/New York: Routledge.
National Financial Strategy. (2011). Australian Securities and Investment Commission, Report 229.
OECD. (2005). Improving financial literacy: analysis of issues and policies. Retrieved from http://www.oecd.org/document/28/0,3343,en_2649_15251491_35802524_1_1_1_1,00.html.
Tahir, G. (2005). Nigerian National Council for millennium: A rear view mirror. In Adult and emerging issues (p. 6). Abuja: NNCAE/UNESCO.
Willis, L. E. (2008). Against financial literacy education. Iowa Law Review, 94, 197–285.
Zarcadoolas, C., Pleasant, A. F., & Greer, D. S. (2006). Advancing health literacy: A framework for understanding and action. San Francisco: Jossey-Bass.
Editors and Affiliations
© 2017 Springer International Publishing AG
About this paper
Cite this paper
Pillai, D., Kohli, B., Roy, D. (2017). Divergent Media Channels for Expediting Financial Literacy Outreach. In: ÖZATAÇ, N., GÖKMENOGLU, K. (eds) New Challenges in Banking and Finance. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-66872-7_11
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-66871-0
Online ISBN: 978-3-319-66872-7