Divergent Media Channels for Expediting Financial Literacy Outreach

  • Deepa PillaiEmail author
  • Bindya Kohli
  • Dipayan Roy
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


Financial inclusion is imperative for the development and growth of any economy which eventually materializes only through financial literacy. Financial literacy is the understanding about financial products/services and individual’s ability and confidence, to make informed choices based on risk and opportunities to improve financial wellbeing. Although the financial literacy movement has gained momentum but still there remains a question about whether financial literacy campaigns and programs really meet the desired outcomes as set. There are evidences that individuals under-save, lack to understand the financial products/services, fail to invest wisely resulting indebtedness. Customers everywhere would benefit from having greater financial knowledge and is relevant for all regardless of wealth and income. The research aims to study the role of media in stimulating financial literacy and in what way effective usage of different channels of media can facilitate in achieving higher financial literacy rate in India.


Financial Inclusion Financial Literacy Media Delivery channels 


  1. Aderinoye, R. (2008). Literacy and communication technologies: Distance education strategies for literacy delivery. International Review of Education, 54(5–6), 605–626.CrossRefGoogle Scholar
  2. Allen, W. H., & Norberg, K. D. (1959). Research on new educational media: Summary and problems. Audiovisual Communication Review, 7, 83–96.Google Scholar
  3. Bhola, H. S. (2006). Access to education.: A global perspective. In A. Oduaran & H. S. Bhola (Eds.), Widening access to education as social justice: Essays in honour of Michael Omolewa. Hamburg/UIL/Dordrecht: Springer.Google Scholar
  4. Commission of the European Communities. (2007). Brussels: Fin-Focus, 4/2007.Google Scholar
  5. Commission of the European Communities. (2010). Fifth meeting of the expert group on financial education. Internal Market and Services DG, 17. 12. 2010. Brussels.Google Scholar
  6. Haddad, W. D. (2007). ICTs for education: A reference hand book. UNESCO, knowledge entreprise LLC.Google Scholar
  7. Keegan, D. (Ed.). (2000). Theoretical principles of distance education. London/New York: Routledge.Google Scholar
  8. National Financial Strategy. (2011). Australian Securities and Investment Commission, Report 229.Google Scholar
  9. OECD. (2005). Improving financial literacy: analysis of issues and policies. Retrieved from,3343,en_2649_15251491_35802524_1_1_1_1,00.html.
  10. Tahir, G. (2005). Nigerian National Council for millennium: A rear view mirror. In Adult and emerging issues (p. 6). Abuja: NNCAE/UNESCO.Google Scholar
  11. Willis, L. E. (2008). Against financial literacy education. Iowa Law Review, 94, 197–285.Google Scholar
  12. Zarcadoolas, C., Pleasant, A. F., & Greer, D. S. (2006). Advancing health literacy: A framework for understanding and action. San Francisco: Jossey-Bass.Google Scholar

Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Symbiosis School of Banking and FinanceSymbiosis International UniversityPuneIndia
  2. 2.NICMARPuneIndia

Personalised recommendations