An Analysis of Sales Promotion ‘Discount’ Using Game Refinement Measurement
This paper explores a promising rate of discount as sales promotion, whereas game refinement measurement is employed for the assessment. Computer simulation was performed to collect data for the analysis, and real data from well known companies such as Amazon JP was used. The results indicate that a reasonable discount zone from the customer’s point of view is ranged from 49% to 64% off.
KeywordsSales promotion Discount Game refinement measurement
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