A Framework to Monitor Corporate Sustainable Development in Supply Chains: An Abstract

Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

The World Commission on Environment and Development (WCED, 1987) defines sustainable development as intergenerational well-being, highlighting transformational and long-term change, rather than short-term planning cycles and strategies. The objective is to describe and apply a framework for the measurement and assessment of sustainable development in supply chains. A case study approach of a Scandinavian company that is well-known for its efforts in connection with sustainable development of business practices was therefore applied. The company’s dedication and commitment to sustainability is outstanding, extending far beyond mere compliance with existing laws and regulations.

Based upon the empirical findings, the assessment scheme indicates that higher or lower scores impact differently on corporate sustainable development in different supply chains. The assessment criteria (i.e., higher or lower scores) are not necessarily mutually contradictory, but other managerial implications are revealed, depending on what is at stake in supply chains. The assessment scheme reported therefore stresses an asymmetric approach and interpretation, rather than a symmetric one, in order to manage the managerial implications of corporate sustainable development.

The current case study provides a basic framework for corporate sustainable development that offers insights into the managerial implications across economic, social, and environmental aspects in connection with business sustainability in supply chains. Nevertheless, the current case study offers at least three opportunities for further research in terms of corporate sustainable development in supply chains. One clear option is the application of the framework reported here in other companies and industries. Another is an exploration among several companies within the same industry, in search of similarities and differences with regard to sustainable development. A third approach is to continue exploring sustainable development in supply chains, taking into account the economic, social, and environmental aspects in future research.

Copyright information

© Academy of Marketing Science 2018

Authors and Affiliations

  1. 1.Kristiania University CollegeOsloNorway

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