A Cross-Cultural Comparison of Middle-Class Meanings of Money in India and South Korea: An Abstract

  • Altaf Merchant
  • Gregory Rose
  • Sunmee Choi
  • Drew Martin
  • Mohit Gour
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

Little research exists that qualitatively and systematically examines the rich symbolic meanings of money across cultures. To what extent are symbolic money meanings universal? What roles do economic development and sociocultural differences play in shaping the symbolic meanings and attitudes associated with money? Prior research in the USA documents the interaction between societal changes, money meanings, and family dynamics and demonstrates that economic changes impact attitudes about money (Commuri & Gentry, 2005; Zeiler, 1989). This study builds on this research by examining differences in symbolic money meanings across two nations, India and Korea, at different stages of economic development. Qualitative analysis documents, assesses, and contrasts the rich, symbolic meanings of money for middle-class individuals in these nations.

References Available Upon Request

Copyright information

© Academy of Marketing Science 2018

Authors and Affiliations

  • Altaf Merchant
    • 1
  • Gregory Rose
    • 1
  • Sunmee Choi
    • 2
  • Drew Martin
    • 3
  • Mohit Gour
    • 4
  1. 1.University of WashingtonTacomaUSA
  2. 2.Yonsei UniversitySeoulSouth Korea
  3. 3.University of HawaiiHiloUSA
  4. 4.Issues and Answers Network IncVirginia BeachUSA

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