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“I Would Like a European Eco-Product!”: A Study on the Preference of Algerian and Tunisian Consumers for Local Ecological Products

  • Mohamed Akli Achabou
  • Sihem Dekhili
  • Mohamed Hamdoun
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

This research aims to test empirically the consumers’ preference for local ecological products versus foreign ones. A quantitative approach using a conjoint analysis method has been adopted. Data were collected via face-to-face questionnaire in Algeria and Tunisia. At total, 300 consumers have been interviewed. The findings show that the ecological characteristic of the product, its origin, and price influence consumers’ preference significantly in Algeria and Tunisia. In the two countries tested, consumers prefer less local ecological products than those imported from France. Our research contributes to enriching the little literature on the importance of geographic origin in responsible consumption, particularly in the case of developing countries. This study has also implications for managers of firms operating in developing countries or exporting ecological products to this region.

Keywords

Ecological products Local products Foreign products Developing countries Consumer preference Conjoint analysis 

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Copyright information

© Academy of Marketing Science 2018

Authors and Affiliations

  • Mohamed Akli Achabou
    • 1
  • Sihem Dekhili
    • 2
  • Mohamed Hamdoun
    • 3
  1. 1.IPAG Business SchoolParisFrance
  2. 2.Université de StrasbourgStrasbourgFrance
  3. 3.Université de TunisTunisTunisie

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