Detecting Careless Respondents in Survey Data: Floodlight Detection of Careless Respondents

Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)

Abstract

The current paper introduces a novel method for detecting careless respondents, namely, floodlight detection of careless respondents. This novel method is composed of two steps: (1) creating a nonsense regression model and then (2) testing a moderator role of response time on the nonsense regression model with Johnson-Neyman technique. An illustration of the floodlight detection of careless respondents method was performed with online survey data collected from 148 Turkish participants.

Keywords

Careless responding Careless respondents Floodlight detection Response time 

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Copyright information

© Academy of Marketing Science 2018

Authors and Affiliations

  1. 1.Eskisehir Osmangazi UniversityEskisehirTurkey

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