The Role of Honor as a Key Global Marketing Dimension for Business and Academia

  • Michael Czinkota
Conference paper
Part of the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series (DMSPAMS)


The history of international honor in business is presented together with its relevance to business today. Trust bridges are suggested based on commonalities between parties and to strengthen their network and relationships with one another. These postulates were investigated with a group of international marketing experts. A three-round Delphi study was conducted using the triple helix research approach. An analysis of the global perspectives focused on honorable practices is presented.


Honor Trust International Marketing Delphi Conference Cross border Triple helix Policy research 


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Copyright information

© Academy of Marketing Science 2018

Authors and Affiliations

  1. 1.Georgetown UniversityWashington, DCUSA
  2. 2.University of KentCanterburyUK

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