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European, Mediterranean, and Middle Eastern Conference on Information Systems

EMCIS 2017: Information Systems pp 197–203Cite as

Enterprise Social Network Success: Evidences from a Multinational Corporation

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Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 299))

Abstract

In a globalized world, where companies operate across different locations and work becomes increasingly complex, collaboration in a diversity of ways is required among employees to perform tasks more effectively. Following a case study methodology that involved six interviews across three different country locations, this research addresses the phenomenon of Enterprise Social Networks (ESN) in a multinational corporation with a focus on the assessment of ESN success.

The findings show that the company, while trying to assess the success of Yammer, the freemium social networking service at use, has mainly relied on analytics tools to measure usage through indicators such as the total number of users. However, the extent to which ESN is used does not provide a complete picture of ESN success. Business value from that ESN usage is another dimension to be considered to assess success. Therefore, the study of specific ESN usage scenarios that are perceived to have a trackable impact on business results can be used to assess ESN business value on top of ESN usage to fully understand ESN success.

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Acknowledgements

This work has been supported by COMPETE: POCI-01-0145-FEDER-007043 and FCT – Fundação para a Ciência e Tecnologia within the Project Scope: UID/CEC/00319/2013.

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Authors and Affiliations

  1. University of Minho, 4804-533, Guimarães, Portugal

    Bruno Faria

  2. Information Systems Department, ALGORITMI Research Centre, University of Minho, 4804-533, Guimarães, Portugal

    Rui Dinis Sousa

Authors
  1. Bruno Faria
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  2. Rui Dinis Sousa
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Corresponding author

Correspondence to Bruno Faria .

Editor information

Editors and Affiliations

  1. Department of Digital Systems, University of Piraeus, Piraeus, Greece

    Marinos Themistocleous

  2. Department of Management and Technology, Bocconi University, Milan, Italy

    Vincenzo Morabito

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Faria, B., Sousa, R.D. (2017). Enterprise Social Network Success: Evidences from a Multinational Corporation. In: Themistocleous, M., Morabito, V. (eds) Information Systems. EMCIS 2017. Lecture Notes in Business Information Processing, vol 299. Springer, Cham. https://doi.org/10.1007/978-3-319-65930-5_16

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  • DOI: https://doi.org/10.1007/978-3-319-65930-5_16

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-65929-9

  • Online ISBN: 978-3-319-65930-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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