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Media Logic as (Inter)Action Logic—Interaction Interdependency as an Integrative Meta-Perspective

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Media Logic(s) Revisited

Abstract

Based on an extensive literature overview,  this chapter discloses an integrative meta-perspective in media logics. The main questions the authors focuse on are: (1) How can the interdependencies between different systems, and corresponding structures and logics be conceptualized? (2) Which (new) transaction spaces are shaped by whom? And: (3) Which theoretical and empirical consequences arise from this perspective? Following Altheide (Communication Theory, 23: 223–238, 2013), the authorsconceptualize the interdependencies of producer, user and consumer as networked transactions in a digitalized network society (Castells/Gardoso in The network society: From knowledge to policy, Washington, DC, Johns Hopkins Center for Transatlantic Relations, 2005). The implications are far reaching: For instance, blog journalism needs to be understood as hybridization of producing and receiving content. Based on empirical case studies, following this integrative perspective of mediated interdependencies, vital conceptual as well as empirical challenges are mapped out. This paper closes with potential solutions for current theory buildingand presents further implications in the analysis of media logic(s).

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Notes

  1. 1.

    Likewise, Lundby (2009) argues to focus more on interaction processes (especially social interaction ), less on the formats and their linearity.

  2. 2.

    The selection criteria are, first, that the authors refer to the construct of media logic to Altheide and Snow (1992) for further developments, accordingly, that they propose an extension. In several publications of the same authors with the same design, the latter is used.

  3. 3.

    See also Svensson (2014), who divided political participation on three levels—depending on the origin and directionality of the communicated message. Parliamentary participation comes from the government and is addressed to the citizens. Activist participation comes from the citizens and is addressed to the government. The third type, popular cultural participation , means an aligned communication from citizens to citizens (Svensson, 2014, 347–348).

  4. 4.

    https://.com/MailOnline/status/756552313616101376/photo/1 and https://.com/MailOnline/status/756552313616101376/photo/1, both retrieved 7/27/2016.

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Authors and Affiliations

  1. Alpen-Adria-Universität Klagenfurt, Klagenfurt, Austria

    Katrin Döveling

  2. University of Leipzig, Leipzig, Germany

    Charlotte Knorr

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  1. Katrin Döveling
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  2. Charlotte Knorr
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Correspondence to Katrin Döveling .

Editor information

Editors and Affiliations

  1. Department of Media Studies, University of Bonn, Bonn, Germany

    Caja Thimm

  2. Department of Media Studies, University of Bonn, Bonn, Germany

    Mario Anastasiadis

  3. Department of Media Studies, University of Bonn, Bonn, Germany

    Jessica Einspänner-Pflock

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Döveling, K., Knorr, C. (2018). Media Logic as (Inter)Action Logic—Interaction Interdependency as an Integrative Meta-Perspective. In: Thimm, C., Anastasiadis, M., Einspänner-Pflock, J. (eds) Media Logic(s) Revisited. Transforming Communications – Studies in Cross-Media Research. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-65756-1_7

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