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Media Logic or Media Logics? An Introduction to the Field

Part of the Transforming Communications – Studies in Cross-Media Research book series (TCSCMR)


Caja Thimm, Mario Anastasiadis and Jessica Einspänner-Pflock give an introduction to the media logic concept developed by Altheide and Snow in 1979. The chapter highlights the role the concept still plays in the context of international media and communication studies and gives an outlook on the volume’s content in each of the chapters.


  • Media logicMedia Logic
  • Mass mediaMass
  • Membership Categorization Analysis (MCA)
  • Media studiesMedia Studies
  • Public spherePublic Sphere

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Correspondence to Caja Thimm .

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Thimm, C., Anastasiadis, M., Einspänner-Pflock, J. (2018). Media Logic or Media Logics? An Introduction to the Field. In: Thimm, C., Anastasiadis, M., Einspänner-Pflock, J. (eds) Media Logic(s) Revisited. Transforming Communications – Studies in Cross-Media Research. Palgrave Macmillan, Cham.

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