Perceived Media Logic: A Point of Reference for Mediatization

Part of the Transforming Communications – Studies in Cross-Media Research book series (TCSCMR)


The paper introduces and discusses the concept of perceived medial logic against the background of mediatization theory. We argue that, in order to analyze mediatization as a facet of social change, it is necessary to focus on peoples’ perceptions of what constitutes media logic: The perception of media logic serves as orientation horizon of adaptations in the course of mediatization. Our arguments are based on the state of theoretical and empirical research in general as well as on qualitative data the authors gathered in 2012 and 2013.


Media logicMedia Logic Mass mediaMass Social Systemssocial Systems Tsfati Media-related Behavior 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.University of ViennaViennaAustria
  2. 2.University of MünsterMünsterGermany

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