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Media Logic(s) Revisited pp 195–216Cite as

Palgrave Macmillan

Perceived Media Logic: A Point of Reference for Mediatization

Part of the Transforming Communications – Studies in Cross-Media Research book series (TCSCMR)

Abstract

The paper introduces and discusses the concept of perceived medial logic against the background of mediatization theory. We argue that, in order to analyze mediatization as a facet of social change, it is necessary to focus on peoples’ perceptions of what constitutes media logic: The perception of media logic serves as orientation horizon of adaptations in the course of mediatization. Our arguments are based on the state of theoretical and empirical research in general as well as on qualitative data the authors gathered in 2012 and 2013.

Keywords

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Both authors contributed equally to this chapter. During completion of this article, Andreas Scheu received funding by the German Research Foundation (DFG; Grant: SCHE 1860/2-1).

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Notes

  1. 1.

    For example, two explorative questions asked, “What are your strategies to increase public attention for your organization?” and “What does a story need to get covered by media or be liked on social media ?”.

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Author information

Authors and Affiliations

  1. University of Vienna, Vienna, Austria

    Daniel Nölleke

  2. University of Münster, Münster, Germany

    Andreas M. Scheu

Authors
  1. Daniel Nölleke
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  2. Andreas M. Scheu
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Correspondence to Daniel Nölleke .

Editor information

Editors and Affiliations

  1. Department of Media Studies, University of Bonn, Bonn, Germany

    Caja Thimm

  2. Department of Media Studies, University of Bonn, Bonn, Germany

    Mario Anastasiadis

  3. Department of Media Studies, University of Bonn, Bonn, Germany

    Jessica Einspänner-Pflock

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Nölleke, D., Scheu, A.M. (2018). Perceived Media Logic: A Point of Reference for Mediatization. In: Thimm, C., Anastasiadis, M., Einspänner-Pflock, J. (eds) Media Logic(s) Revisited. Transforming Communications – Studies in Cross-Media Research. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-65756-1_10

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