Abstract
Basic parameters for social network analysis comprise social network common metrics. There are numerous social network metrics. During the data analysis stage, the analyst combines different metrics to search for interesting patterns. This process can be exhaustive with regard to the numerous potential combinations and how we can combine different metrics. In addition, other, non-network measures can be observed together with social network metrics. This chapter illustrates the proposed methodology for fraud detection systems in the insurance industry, where the fuzzy expert system and the Bayesian network was the basis for an analytical platform, and social network metrics were used as part of the solution to improve performance. The solution developed shows the importance of integrated social network metrics as a contribution towards better accuracy in fraud detection. This chapter describes a case study with a description of the phases of the process, from data preparation, attribute selection, model development to predictive power evaluation. As a result, from the empirical result, it is evident that the use of social network metrics within Bayesian networks and fuzzy expert systems significantly increases the predictive power of the model.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Abraham, A., Hassanien, A-E., Snášel, V.: Computational Social Network Analysis Trends, Tools and Research Advances. Springer, London (2010)
Aharony, N., Pan, W., Cory, I., Khayal, I., Pentland, A.: Social fMRI: Investigating and Shaping Social Mechanisms in the Real World, Pervasive Mob. Comput. 7(6), 643–659 (2011)
Akoglu, L., Vaz de Melo, P.O.S., Faloutsos, C.: Quantifying Reciprocity in Large Weighted Communication Networks, PAKDD 2. Lecture Notes in Computer Science, vol. 7302, pp. 85–96. Springer, Berlin, Heidelberg (2012)
Altshuler, Y., Pan, W., Pentland, A.: Trends Prediction Using Social Diffusion Models, Social Computing, Behavioral-Cultural Modeling and Prediction. Lecture Notes in Computer Science Series, pp. 97–104. Springer, Berlin, Heidelberg (2012)
Bishop, C.M.: Pattern Recognition and Machine Learning. Springer, New York (2006)
Carrington, P.J., Scott, J., Wasserman, S. (eds.): Models and Methods in Social Network Analysis, pp. 248–249. Cambridge University Press, Cambridge (2005)
Coser, L.A.: Masters of Sociological Thought: Ideas in Historical and Social Context, 2nd edn. Harcourt, New York, NY (1977)
D’Agostini, G.D.: Bayesian Reasoning in Data Analysis: A Critical Introduction. World Scientific, New York (2003)
Easley, D., Kleinberg, J.: Networks, Crowds, and Markets: Reasoning about a Highly Connected World. Cambridge University Press, Cambridge (2010)
Erdös, P., Rényi, A.: On random graphs. Publ. Math. (Debrecen) 6, 290–297 (1959)
Erdös, P., Rényi, A.: On the evolution of random graphs. In: Publication of the Mathematical Institute of the Hungarian Academy of Sciences, vol. 5 (1960)
Erdös, P., Rényi, A.: On the strength of connectedness of a random graph. Acta Math. Acad. Sci. Hung. 12, 18–29 (1961)
Freeman, L.C.: The Development of Social Network Analysis: A Study in the Sociology of Science. Empirical Press, Vancouver, BC (2004)
Fuller, R., Carlsson, C.: Fuzzy Reasoning in Decision Making and Optimization. Physica-Verlag, Heidelberg (2002)
Hampel, R., Wagenknecht, M., Chaker, N. (eds.): Fuzzy Control: Theory and Practice. Physica, Heidelberg
Jackson, M.O.: Social and Economic Networks. Princeton University Press, Princeton, NJ (2010)
Jaynes, E.T.: Probability Theory. The Logic of Science. Cambridge University Press, Cambridge (2003)
Jensen, F., Nielsen, T.: Bayesian Networks and Decision Graphs. Springer, New York (2007)
Kjarluff, U., Madsen, A.: Bayesian Networks and Influence Diagrams: A Guide to Construction and Analysis. Springer, New York (2013)
Klepac, G.: Discovering behavioural patterns within customer population by using temporal data subsets. In: Bhattacharyya, S., Banerjee, P., Majumdar, D., Dutta, P. (eds.) Handbook of Research on Advanced Hybrid Intelligent Techniques and Applications, pp. 321–348. IGI Global, Hershey, PA (2016)
Klepac, G., Kopal, R., Mršić, L.: Developing Churn Models Using Data Mining Techniques and Social Network Analysis, pp. 1–308. IGI Global, Hershey, PA (2015). doi:10.4018/978-1-4666-6288-9
Klepac, G., Kopal, R., Mršić, L.: REFII model as a base for data mining techniques hybridization with purpose of time series pattern recognition. In: Bhattacharyya, S., Dutta, P., Chakraborty, S. (eds.) Hybrid Soft Computing Approaches, pp. 237–270. Springer, New York (2015)
Lauritzen, S.L., Nilsson, D.: Representing and solving decision problems with limited information. Manage. Sci. 47, 1238–1251 (2001)
Leonides, C.: Fuzzy Logic and Expert Systems Applications. Academic, New York (1998)
Milgram, S.: The small-world problem. Psychol. Today 1(1), 61–67 (1967)
Moreno, J.L.: Sociometry, Experimental Method, and the Science of Society. Beacon House, Ambler, PA (1951)
Pinheiro, C.A.R.: Social Network Analysis in Telecommunications. Wiley, Hoboken, NJ (2011)
Remer, R.: Chaos theory links to Morenean theory: a synergistic relationship. J. Group Psychother. Psychodrama Sociom. 59, 38–45 (2006)
Scott, J.: Social Network Analysis: A Handbook. Sage Publications, London (1987)
Simmel, G.: How is society possible? In: Levine, D. (ed.) On Individuality and Social Forms. University of Chicago Press, Chicago, IL (1908/1971)
Zadeh, L.A., Kacprzyk, J. (eds.): Fuzzy Logic for the Management of Uncertainty. Wiley, New York (1992)
Zhang, M.: Social network analysis: history, concepts, and research. In: Fuhrt, B. (ed.) Handbook of Social Network Technologies and Applications, pp. 3–22. Springer, New York, NY (2010)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2017 Springer International Publishing AG
About this chapter
Cite this chapter
Klepac, G., Kopal, R., Mršić, L. (2017). Social Network Metrics Integration into Fuzzy Expert System and Bayesian Network for Better Data Science Solution Performance. In: Banati, H., Bhattacharyya, S., Mani, A., Köppen, M. (eds) Hybrid Intelligence for Social Networks. Springer, Cham. https://doi.org/10.1007/978-3-319-65139-2_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-65139-2_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-65138-5
Online ISBN: 978-3-319-65139-2
eBook Packages: Computer ScienceComputer Science (R0)