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Cross Cultural Issues in Consumer Science and Consumer Psychology pp 49–68Cite as

Culture and Consumer Behavior

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Abstract

In this chapter, we review academic research on how culture impacts consumer behavior and persuasion. We focus on findings related to the two most common approaches used to model the behavior of cross-cultural consumers: the cultural syndromes approach and the dynamic constructivist theory of culture. We close the chapter by outlining a future agenda for research in cross-cultural consumer behavior.

The original version of this chapter was revised. An erratum to this chapter can be found at DOI 10.1007/978-3-319-65091-3_12

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Authors and Affiliations

  1. University of Illinois at Urbana-Champaign, 308 Wohlers Hall, Champaign, IL, 61820, USA

    Carlos J. Torelli (Professor of Business Administration)

  2. Carlson School of Management, University of Minnesota, 321 19th. Avenue South, Minneapolis, MN, 55455, USA

    María A. Rodas

  3. Faculty of Business and Commercial Sciences, Holy Spirit University of Kaslik (USEK), P.O. Box 446, Jounieh, Lebanon

    Pascale Lahoud

Authors
  1. Carlos J. Torelli
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  2. María A. Rodas
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  3. Pascale Lahoud
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Correspondence to Carlos J. Torelli .

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Editors and Affiliations

  1. School of Business and Economics, Department of Marketing, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands

    Hester van Herk

  2. University of Illinois at Urbana-Champaign, Champaign, Illinois, USA

    Carlos J. Torelli

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Torelli, C.J., Rodas, M.A., Lahoud, P. (2017). Culture and Consumer Behavior. In: van Herk, H., Torelli, C. (eds) Cross Cultural Issues in Consumer Science and Consumer Psychology. Springer, Cham. https://doi.org/10.1007/978-3-319-65091-3_4

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