Abstract
As a state-federal program, vocational rehabilitation is an eligibility program; however, the decision to participate is voluntary. Many persons with disabilities in rural areas remain unaware of the existence or have a misunderstanding about the purpose of the program, and the same often occur among employers. The intent of this chapter is to present approaches of marketing VR services and improving outreach among rehabilitation counselors when providing services in rural communities. A review of existing models from human service programs will provide a backdrop for various marketing approaches applicable to state vocational rehabilitation agencies.
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Ysasi, N.A., Tiro, L., Sprong, M.E., Kim, B.J. (2018). Marketing Vocational Rehabilitation Services in Rural Communities. In: Harley, D., Ysasi, N., Bishop, M., Fleming, A. (eds) Disability and Vocational Rehabilitation in Rural Settings. Springer, Cham. https://doi.org/10.1007/978-3-319-64786-9_29
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DOI: https://doi.org/10.1007/978-3-319-64786-9_29
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