Beyond ‘Export Education’: Putting Students at the Heart of a University’s Internationalization Strategy
For many universities around the world, internationalization means the recruitment of fee-paying international students (so-called export education) for primarily commercial reasons. For many UK and Australian universities, the global market leaders in export education, international students account for over 25% of their annual revenues, making them highly dependent on international student recruitment. This paper discusses the attempt by one UK university to change direction and develop a new approach to internationalization which puts an international learning experience for all students at the heart of its new strategic plan. It discusses the obstacles to changing direction in this way and shares some of the lessons learned about how to roll out an alternative university-wide internationalization strategy.
KeywordsInternationalization of higher education Internationalization of the curriculum International student recruitment University internationalization strategy
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