Abstract
In face of a growing demand for new creations in the increasingly competitive corporate world, creativity has been a prominent theme in organizations. This chapter reviews national and international literature on this subject. Initially, the concept of creativity is discussed from the individual perspective to the organizational perspective. Following, the main models of analysis are presented, as well as the psychological theories that have been used to understand this complex phenomenon. Subsequently, training programs are presented that illustrate real actions that can be undertaken with the aim of fostering creativity. In conclusion, an integrative and potentializing model of creativity at work is proposed, which was built on the basis of empirical evidence and can be used as a management tool.
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Mendonça, H., da Silva Veiga, H.M., Macambira, M. (2017). Creativity at Work: Trends and Perspectives. In: Neiva, E., Torres, C., Mendonça, H. (eds) Organizational Psychology and Evidence-Based Management. Springer, Cham. https://doi.org/10.1007/978-3-319-64304-5_2
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