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Motivated Processing of Health-Related Information in Online Environments

  • Joachim Kimmerle
  • Martina Bientzle
  • Ulrike Cress
  • Danny Flemming
  • Hannah Greving
  • Johannes Grapendorf
  • Claudia Sassenrath
  • Kai Sassenberg
Chapter

Abstract

Searching for and dealing with health-related information on the Internet is a self-regulated process. Accordingly, how health-related information is selected, perceived, and produced by individuals in online informational environments may be affected by people’s motivation. In this chapter, we examine how motivated information processing influences how people deal with health-related information online. After a general introduction to the topic, the chapter deals with two aspects of the role of motivated processing of health-related information: On the one hand, people’s motivation is fueled by particular concepts that they hold about health in general, about health-related knowledge, and about specific health topics. Accordingly, we analyze in the first part of the chapter how people’s individual health concepts influence their information processing, discuss the impact of people’s health-related epistemological beliefs, and examine in what way their previous opinions of a health-related topic affect how they handle information. On the other hand, people’s motivations in information processing are related to their emotions. Thus, we discuss in the second part of the chapter how health-related information on the Internet can be a source of fear for laypeople and how patients who have received a medical diagnosis process information in order to cope with the threat they experience from their illness. In our presentation of research results we also analyze how people’s motivated information processing interacts with characteristics of the information they encounter in online environments. Finally, we sum up our findings and point out implications for future research and practical applications.

Keywords

Motivation Health Internet Health concepts Opinions Epistemological beliefs Threat Emotions 

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  • Joachim Kimmerle
    • 1
    • 2
  • Martina Bientzle
    • 1
  • Ulrike Cress
    • 1
    • 2
  • Danny Flemming
    • 1
  • Hannah Greving
    • 1
  • Johannes Grapendorf
    • 1
  • Claudia Sassenrath
    • 1
  • Kai Sassenberg
    • 1
    • 2
  1. 1.Leibniz-Institut fuer Wissensmedien (IWM)TübingenGermany
  2. 2.Eberhard Karls University TübingenTübingenGermany

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