Gamification and Affordances: How Do New Affordances Lead to Gamification in a Business Intelligence System?

  • Tobias Christian FischerEmail author
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 748)


Gamification provides new affordances when integrated into BI systems. The paper highlights visibility, editability, persistence and association as organisational affordances that motivate people to use a BI system through gamification functionalities. The study is conducted at a car manufacturer where, for example, rewards and leaderboards are integrated into a BI system that responds to game interface design patterns. The result suggests an affordance model that could be used to develop and implement BI systems better and increase the use in a company.


Affordance Association BI Business intelligence BI system Car manufacturer Case study Game design elements Game thinking elements Gamification Rewards Sales process VEPA affordance model 


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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Uppsala UniversityUppsalaSweden

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