Abstract
This chapter explores how Internet election campaigning has changed the traditional election campaign in South Korea since 2000. It focuses on three espects: (1) How social networking services like Facebook, Twitter, and KakaoTalk are reshaping election campaigning; (2) how mobile Internet use fueled by increasing smartphone penetration is reshaping election campaigning; and (3) to what extent has voter participation changed in election campaigning due to the deregulation of election law. These have affected the relationships between political parties and voters during the campaign process and are making it easier to accept American styles of election campaigning.
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Notes
- 1.
See https://www.nia.or.kr/files/ko/nia2009/html/nia01/010503_cont.html#num2 (last accessed on March 22, 2017).
- 2.
Lee (2016) defines a Power Twitterian as a Twitter user with a significantly large number of followers.
- 3.
Details are available on the NEC website, available at http://www.nesdc.go.kr/portal/main.do (last accessed March 22, 2017).
- 4.
The establishment of a committee was added to Article 86 of the Election Law and was revised on March 12, 2004. Election news coverage in Internet newspapers came to be regulated during local elections in 2006.
- 5.
Article 108 of the Election Law.
- 6.
See http://www.nesdc.go.kr/portal/main.do (last accessed March 22, 2017).
- 7.
For more details, see http://www.nesdc.go.kr/portal/bbs/B0000006/list.do?menuNo=200469 (last accessed March 22, 2017).
- 8.
See eDaily, March 13, 2012.
- 9.
See http://www.ontongsotong.kr/index.snp (last accessed March 22, 2017).
- 10.
For this information, we interviewed the manager of the NFP’s Yeouido Institute, who was also in charge of the Internet election campaign.
- 11.
This means being sympathetic toward public policy.
- 12.
For this information, we interviewed the manager of the Digital Media Bureau of the DPK, who was also in charge of the Internet election campaign.
- 13.
It began in January 2016.
- 14.
Article 65 of the Election Law: Election Campaign Bulletins.
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Lee, H. (2018). A New Trend in Internet Election Campaigning: The Use of Smartphone Apps in the 2014 South Korean Local Elections. In: Kiyohara, S., Maeshima, K., Owen, D. (eds) Internet Election Campaigns in the United States, Japan, South Korea, and Taiwan. Political Campaigning and Communication. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-63682-5_6
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