Abstract
Travel, Tourism and Hospitality industry is growing day by day. It is providing immense opportunities of growth and development to a destination, region, state and Nation. The rapid changes in Information Communication Technologies generated the demand of e-marketing, e-commerce and content marketing in travel, tourism and hospitality industry. No doubts that ICT developments are impacting the demand and growth of tourism and its products phenomenally on the globe. On the other hand the region like Hadoti of Rajasthan state which is highly rich in tourism is lacking behind in the usages of e-commerce-marketing and content marketing in promotion of the attractions and other itineraries. The paper tries to explore the benefits of using e-commerce-marketing and e-business model for the destination image building and promotion of tourism of the region. The paper showcasing the benefits of shifting from the traditional promotional techniques to adapt e-commerce tools and techniques for travel, tourism and hospitality industry of Hadoti region.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Andrlić, B.: The use of e-marketing in tourism. Bus. Excell. 1(2), 85–97 (2007)
Arora, S., Sharma, A.: Social media—a new marketing strategy. Int. J. Manag. 34 (2013)
Buhalis, D.: Tourism in an era of information technology. In: Faulkner, B., Moscardo, G., Laws, E. (eds.) Tourism in the Twenty-first Century: Lessons from Experience. Continuum, London (2000)
Buhalis, D.: e-Tourism. Information Technology for Strategic Tourism Management. Prentice Hall, New York (2003)
Demetriades, S., Baltas, G.: Electronic Commerce and Marketing. Rosili Publications, Athens (2003)
Dadwal, S., Hassan, A.: The augmented reality marketing: a merger of marketing and technology in tourism. In: Ray, N. (ed.) Emerging Innovative Marketing Strategies in the Tourism Industry, pp. 78–96. IGI Global, Hershey, PA (2015)
Hanson, W.: Principles of Internet Marketing. South Western College Publishing, Ohio, Cincinnati (2000)
Hamel, G.: Leading the Revolution. Harvard Business School Press, Boston (2000)
Hassan, A., Sharma, A.: Wildlife Tourism: Technology Adoption for Marketing and Conservation, pp. 74–79. Wilderness of Wildlife Tourism Apple, Academic Press, New York (2017a)
Hassan, A., Sharma, A.: Wildlife Tourism for Learning Experience: Some Anecdotal Evidences on the Royal Bengal Tiger and the Hadoti in India Wildlife Tourism Industry, pp. 17–20. Applied Ecology and Environmental Education Springer, New York (2017b)
Hipp, C., Grupp, H.: Innovation in the service sector: the demand for service specific innovation measurement concepts and typologies. Res. Policy 34, 517–535 (2005)
Kotler, P., Keller, K.: Marketing Management, 13th edn. Prentice Hall, Upper Saddle River (2009)
Linder, J.C., Cantrell, S.: Changing Business Models: Surveying the Landscape. Institute for Strategic Change, Accenture, New York (2000)
Mansell, R., Wehn, U.: Knowledge Societies: Information Technology for Sustainable Development. Oxford :Oxford University Press (1998)
Middleton, V.T.C.: Marketing in Travel and Tourism (3rd edn.) Butterworth-Heinemann, Oxford (2001)
Martin, L.M.: E-innovation: internet impacts on small UK hospitality firms. Int. J. Contemp. Hosp. Manag. 16(2), 82–90 (2004)
Moutinho, L.: Strategic Management in Tourism. CABI Publishing, UK (2000)
Osterwalder, A., Pigneur, Y.: An e-business model ontology for modelling e-business. In: 15th Bled Electronic Commerce, Bled, Slovenia, 17–19 June 2002
Parveen, W., Sharma, A.: Wildlife tourism: prominent panorama at Hadoti region of Rajasthan. Int. J. 3(9), 1135–1149 (2015)
Rappa, M.: Business Models on the Web. (2001). http://digitalenterprise.org/models/models.html
Schneider, G.P.: Electronic Commerce. Cengage Learning Boston, Boston (2011)
Sharma, A.: A study on e-Commerce and online shopping: issues and influences. Int. J. Comput. Eng. Technol. 4, 364–376 (2013)
Sharma, A.: A study on Rajasthan Wildlife Tourism: conservation and reformation. Elixir Market. Manag. 68(2014), 91–97 (2014)
Shen, G., Huang, W.: Advance Research on Electronic Commerce, Web Application and Communication, Germany. Springer, New York (2011)
Timmers, P.: Business Models for electronic markets. J. Electron. Markets, 8(2), 3–8 (1998)
Zhang, T.: Future Computer, Communication, Control and Automation, Germany. Springer, New York (2011)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG
About this paper
Cite this paper
Sharma, A., Rishi, O.P. (2018). A Study on e-Marketing and e-Commerce for Tourism Development in Hadoti Region of Rajasthan. In: Satapathy, S., Joshi, A. (eds) Information and Communication Technology for Intelligent Systems (ICTIS 2017) - Volume 1. ICTIS 2017. Smart Innovation, Systems and Technologies, vol 83. Springer, Cham. https://doi.org/10.1007/978-3-319-63673-3_16
Download citation
DOI: https://doi.org/10.1007/978-3-319-63673-3_16
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-63672-6
Online ISBN: 978-3-319-63673-3
eBook Packages: EngineeringEngineering (R0)