Skip to main content

Corporate Responsibility and Digital Communities: An Introduction

  • Chapter
  • First Online:
Corporate Responsibility and Digital Communities

Abstract

Digital platforms are becoming part of the mainstream media, and online communities are seen as providing contemporary business opportunities and challenges that emerge from engagement with a variety of stakeholders. Credible use of digital technology has become vital for businesses of all sizes, making this book timely as it provides a framework that deepens understanding of new corporate responsibilities resulting from engagement with digital technologies. Following the 2008 global financial crisis, governments and corporations have looked towards the digital economy to help restore growth, provide competitive advantage and achieve sustainability. Engagement with a broad range of audiences through new, interactive social media has proved challenging for many organisations, whether for-profit or otherwise, but has been particularly problematic for those organisations ill-prepared to respond to well-aimed criticism, or even anger from the general public. Thus the significance of this book, that not only expands knowledge on new and rapidly evolving areas of corporate responsibility, but which has a broader societal impact beyond academia.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Institutional subscriptions

Similar content being viewed by others

References

  • D’Anselmi, Paolo, Athanasios Chymis, and Massimiliano Di Bitetto. 2017. Unknown Values and Stakeholders: The Pro-business Outcome and the Role of Competition. Basingstoke: Springer.

    Google Scholar 

  • Du, Shuili, Chitrabhan B. Bhattacharya, and Sankar Sen. 2010. Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication. International Journal of Management Reviews 12 (1): 8–19.

    Article  Google Scholar 

  • Grigore, Georgiana, Mike Molesworth, and Rebecca Watkins. 2017. New Corporate Responsibilities in the Digital Economy. In Corporate Social Responsibility in the Post-Financial Crisis Era. CSR Conceptualisations and International Practices in Times of Uncertainty, ed. Anastasios Theofilou, Georgiana Grigore, and Alin Stancu, 41–62. Cham, Switzerland: Palgrave Macmillan.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 The Author(s)

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Stancu, A., Grigore, G., McQueen, D. (2018). Corporate Responsibility and Digital Communities: An Introduction. In: Grigore, G., Stancu, A., McQueen, D. (eds) Corporate Responsibility and Digital Communities. Palgrave Studies in Governance, Leadership and Responsibility. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-63480-7_1

Download citation

Publish with us

Policies and ethics