From Service to Service Design

  • Francesca FoglieniEmail author
  • Beatrice Villari
  • Stefano Maffei
Part of the SpringerBriefs in Applied Sciences and Technology book series (BRIEFSAPPLSCIENCES)


This chapter explores the origins of service design through an overview of key concepts and theories, starting from the definition of service and the characteristics of the service economy. Service marketing and service management literature are analyzed to describe the difference between products and services and to trace service peculiarities, which brought on the need of a dedicated design discipline and the formulation of the so-called Service-Dominant Logic, shifting the focus from services as goods to services as a perspective on value creation. The growing necessity and importance of designing services not only led to the birth of a new stream of study and practice in the field of design, through the development of specific methods and tools that support the creation of service solutions, but also allowed service design to become a crucial element for service innovation. Designing services that meet people’s and organizations’ needs, as well as the societal ones, is nowadays considered a strategic priority to support growth and prosperity. The final part of the chapter is therefore dedicated to outlining the role of service design in the contemporary socio-economic context as a driver for service, social and user-centered innovation.


Service Service economy Service sector Service innovation Service design Service-Dominant Logic Service value Value creation Design for service 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Francesca Foglieni
    • 1
    Email author
  • Beatrice Villari
    • 1
  • Stefano Maffei
    • 1
  1. 1.Department of DesignPolitecnico di MilanoMilanItaly

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