The Localities of Mediatization: How Organizations Translate Mediatization into Everyday Practices

Part of the Transforming Communications – Studies in Cross-Media Research book series (TCSCMR)


In this chapter, we suggest a perspective where mediatization is addressed as a set of rationalized ideas that are actively translated and transformed in and by organizations and their members. Through local translations, these ideas not only shape contemporary organizations but also are re-constructed in these. We argue that ideas are carried into and between organizations by different elements that are interpreted, made sense of and negotiated depending on the characteristics of the ideas at hand, and the characteristics of the context into which they are introduced. To unpack how mediatization unfolds inside organizations, we turn to a specific stream of Scandinavian institutionalism: translation theory. Thereby, we identify translation processes of mediatization as taking place in a context of competing and conflicting value systems—especially those represented by different professions.



This chapter was written as a part of our project “Management structures and mediatization of governmental agencies—translations and consequences”, funded by the Swedish Research Council.


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.University of GothenburgGothenburgSweden
  2. 2.Uppsala UniversityUppsalaSweden

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