Mediatization from Below

Part of the Transforming Communications – Studies in Cross-Media Research book series (TCSCMR)


Owing to the manifold of applications, shifting underpinning epistemologies and (sometimes) dense theoretical frameworks, mediatization research might appear as vague, unclear and abstract. In this chapter, I argue that specifying the meaning of “media” in relation to mediatization would be one way to make the research clearer. Yet such a specification must be preceded by an elaboration of the notion of media, a recognition that the media as intermediate means of communication are articulations of different layers: technological, social and discursive ones. In addition, in order to concretize mediatization research, I advocate an ethnographical bottom-up approach of clearly delineated contexts or phenomena, guided by contextualization and a focus on social aspects beyond media representations and media technologies. The anchorage in the social world is favourable when it comes to grasping dynamics of mediatization.



Many thanks to my colleague Marie Cronqvist, the editors of this volume and an anonymous reviewer for their constructive criticism of an earlier draft of this article.


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© The Author(s) 2017

Authors and Affiliations

  1. 1.Lund UniversityLundSweden

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