The Mediatization of Fashion: The Case of Fashion Blogs
Spurred by digital media logics, blogs have challenged the role of the fashion industry and its mass media portfolio of fashion magazines as authoritative intermediaries of fashion. The chapter investigates how fashion blogs as a distinct type of fashion communication are influenced by the formal and informal logics of the blog as a media technological and generic hybrid. We argue that fashion blogging, being an example of intensified digital communication, challenges the authority of fashion as an institution and transforms previously important ways of fashion communication. The chapter is based on a qualitative analysis of two Danish fashion blogs that received the Danish Fashion Blog Award in 2015 for ‘Best female fashion blog’ and ‘Best personal blog’.
- Bourdieu, Pierre. 1984. Distinction. A social critique of the judgment of taste. Cambridge: Harvard University Press.Google Scholar
- Boyd, Danah. 2006. A blogger’s blog: Exploring the definition of a medium. Reconstruction 6 (4). Google Scholar
- Bradford, Julie. 2013. Fashion journalism. In Specialist journalism, ed. Barry Turner, and Richard Orange, 79–95. Oxon: Routledge.Google Scholar
- Bradford, Julie. 2015. Fashion journalism. London: Routledge.Google Scholar
- Davis, Fred. 1995. Fashion, culture, and identity. Chicago: University of Chicago Press.Google Scholar
- Gough-Yates, Anna. 2003. Understanding women’s magazines: Publishing, markets and readerships. London: Routledge.Google Scholar
- Hjarvard, Stig. 2013. The mediatization of culture and society. London: Routledge.Google Scholar
- Jenkins, Henry. 2006. Convergence culture, where old and new media collide. New York: New York University Press.Google Scholar
- Jensen, Marie M. 2015a. Aussify my body. Nemesisbabe, blog post, 12 February. http://nemesisbabe.dk/?s=Aussie&submit=Søg&lang=da. Accessed 26 Apr 2017.
- Jensen, Marie M. 2015b. Nemesis, Babe X Malaco: Kreativitet, idéer og lakrids. Nemesisbabe, blog post, March 4. http://nemesisbabe.dk/?s=Malaco&submit=Søg&lang=da. Accessed 26 Apr 2017.
- Lange, Mette M.L. 2015a. Mette Maries manifest: Lidt om blog, spons, forventninger og forandringer. Twinpeaks, blog post, 15 May. http://twinpeaks.dk/2015/05/mette-maries-manifest-lidt-om-blog-spons-forventninger-og-forandringer/. Accessed 26 Apr 2017.
- Lange, Mette M.L. 2015b. Endelig er den her twinpeaks ordbogen. Twinpeaks, blog post, 10 August. http://twinpeaks.dk/2015/08/endelig-er-den-her-twinpeaks-ordbogen/. Accessed 26 Apr 2017.
- Lomborg, Stine. 2009. Navigating the blogosphere: Towards a genre-based typology of weblogs. First Monday 14 (5).Google Scholar
- Marwick, Alice E. 2015. You may know me from Youtube: (Micro-) celebrity in social media. In A companion to celebrity, ed. P. David Marshall, and Sean Redmond, 333–350. Hoboken, NJ: Wiley.Google Scholar
- McGaughey, Kerstin. 2010. Food in binary: Identity and interaction in two German food blogs. Cultural Analysis 9: 69–98.Google Scholar
- Ministry of Foreign Affairs of Denmark. 2015. Sector analysis: UK—An overview of the fashion industry. Royal Danish Embassy, The Trade Council. http://storbritannien.um.dk/da/~/media/storbritannien/Documents/Trade%20Council/Sektorrapporter%202015/Fashion%20UK.pdf. Accessed 26 Apr 2017.
- Rettberg, Jill W. 2014 . Blogging. Cambridge: Polity Press.Google Scholar
- Russel, Helen. 2015. Danish fashion takes centre stage—and with hardly a woolly jumper in sight. The Guardian, February 1 2015. www.theguardian.com. May 17 2016.
- Technorati. 2014. Digital influence report 2013. http://technorati.com/report/2013-dir/. Accessed 26 Apr 2017.
- Tomlinson, John. 2007. The culture of speed. London: Sage.Google Scholar
- Turner, Bryan S. 1991. Recent developments in the theory of the body. In The body: Social process and cultural theory, ed. Mike Featherstone, Mike Hepworth, and Bryan S. Turner, 1–35. London: Sage.Google Scholar
- Wilson, Elizabeth. 2005. Adorned in dreams: Fashion and modernity. London: I.B. Tauris.Google Scholar
- Wright, Jeremy. 2006. Blog marketing: The revolutionary new way to increase sales, build your brand, and get exceptional results. New York, NY: McGraw-Hill.Google Scholar