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Mediatization of the Automobile

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Dynamics Of Mediatization

Abstract

The automobile and media are inextricably linked. They have a common, lengthy, over-lapping history as instruments and indicators of modernity. And while the experience of automobility is fundamentally a material one, it is equally one of media-influenced meanings. The introduction and steady integration of media into the automobile interior transformed drivers’ and passengers’ experience of automobility. This change, which involved design, marketing and popular culture, constitutes the mediatization of the automobile. Media in cars proliferated and became more sophisticated and were increasingly presented as an essential component of the desirable contemporary automobile. This process accelerated as the operation of cars grew more dependent on computer technology. Together these developments pushed the car’s mediatization into the more radical stage of digitalization, whose next, even more revolutionary change in automobility is the autonomous automobile.

References in the text are made to published material. Otherwise, the study draws on primary sources found in the archives mentioned below. Additional information about them is available from the author.

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Miller, J. (2017). Mediatization of the Automobile. In: Driessens, O., Bolin, G., Hepp, A., Hjarvard, S. (eds) Dynamics Of Mediatization. Transforming Communications – Studies in Cross-Media Research. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-62983-4_10

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