Mediatization of the Automobile

Part of the Transforming Communications – Studies in Cross-Media Research book series (TCSCMR)


The automobile and media are inextricably linked. They have a common, lengthy, over-lapping history as instruments and indicators of modernity. And while the experience of automobility is fundamentally a material one, it is equally one of media-influenced meanings. The introduction and steady integration of media into the automobile interior transformed drivers’ and passengers’ experience of automobility. This change, which involved design, marketing and popular culture, constitutes the mediatization of the automobile. Media in cars proliferated and became more sophisticated and were increasingly presented as an essential component of the desirable contemporary automobile. This process accelerated as the operation of cars grew more dependent on computer technology. Together these developments pushed the car’s mediatization into the more radical stage of digitalization, whose next, even more revolutionary change in automobility is the autonomous automobile.


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Copyright information

© The Author(s) 2017

Authors and Affiliations

  1. 1.Hampshire CollegeAmherstUSA

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